SEO Tools: Pros and Cons
SEO Tools: Pros and Cons
One of the common trends in a nowadays SEO is a tendency to avoid utilizing automated SEO solutions. It is even said that using automated tools can hurt your SEO stats. On the other hand, search engine optimization is a sphere where the volume of dull routine tasks is immense. Doing all of it by hand is much more complex and is a time-waste. So in this article we will split different SEO software into groups basing on its purpose and will try to determine which actions can be performed manually indeed, and which ones are better to do automatically.
1) Content creation. There are a lot of products that supply automatic synonymizing of any text. There are ones that even claim to create human-readable texts produced totally automatically. Nevertheless, until computers will begin to comprehend the sense of a text, they won’t be able to make a more or less quality automated content. That is why this action should be performed 99% manually for now. Hire a good copywriter and create a quality content for your site, rather than putting those funds into some “powerful” utility that does this automatically.
2) Gaining backlinks. This is the second irreplaceable SEO task, though somebody could name it the first. A quality link building requires you to scroll through many of possible linking partners and filtering only those sites that are highly related to your one, having a quality content and a trust rating at the same time. Such job can be made automatic a little, because you don’t have to locate potential linking sites manually. Though, the final conclusion still is up to you. It is you who should check the quality of websites and measure their relevance to your website. Finding link partners is as low as 10% of the entire work. The rest is performed manually.
3) Monitoring search engine positions. Generally, you use this to evaluate your efforts – whether you’re doing right, or your activity doesn’t hit the goal. One of the biggest mistakes at this step is checking the search engine positions to the “bottom”, i.e. up to the 1000th position. Usually you don’t need that amount. If your site isn’t located within the first 20-30 positions – nobody finds it anyway. So in a SEO sphere it is better to limit web ranking checks with first 4-5 pages. However, if there is a large amount of keywords to monitor, the process may still consume a large amount of time. And here is where the automation is really irreplacible! With an automated position monitor you can save quite a few of hours comparing to what you would spend if did that manually. However, you should prefer search engine friendly products, to prevent possible difficulties with your IP being banned by Google or Yahoo.
4) Social media. Twitter, Facebook, Digg, StumbleUpon – all of these can be automated quite fast. However, true gems in that field are still achieved through a manual job.
5) Finding keyword synonyms related to your sphere is another task that is automated easily. And you are really cheating yourself if you think that you can handle without any of the automated tools over there. You can keep a bunch of time and lose virtually nothing. There are many approaches to finding good keywords and many of them can be dug through automatically.
To summarize the above, every SEO job needs its own approach on SEO software. Some tasks are automated easily as shown above, while others still want you to work with your hands and your brain.
Tags: check search rankings, search engine position, seo software, web ranking